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The Best Way to Get Bigger / Stronger / Faster / Smarter? Do the Work.

Academy of Lions “Do the Work” is a commercial for Academy of Lions, a Canadian Crossfit gym. Directed by Stuart McIntyre (the man behind the fantastic Dream and Word Louis Vuitton/Mos Def commercials), the ad perfectly captures Crossfit’s ethos of achieving maximal results with minimal (yet intense) effort.

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