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Honda Civic Spark (How Little Ideas Turn Into Great Things)

Put together by Framestore, this Honda Civic commercial really isn’t much of a car commercial at all. It’s a snapshot into the life of an idea and all the twists, turns, trials and tribulations that idea must go through to transform from something tiny into something HUGE. To quote the voiceover, “The unknown. Where all ideas start. It’s not an easy place to go, but keep going. Because you’ll always end up somewhere new. Isn’t that why we call it ‘the great unknown’?”


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