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The Power of Simple Words (How Small Words Make Big Impacts)

The Power of Simple Words is a TED-Ed Lesson by copywriter Terin Izil (one of the masterminds behind Dow’s incredible 46′ tall chalkboard). It delightfully reinforces that age-old notion that, when trying to convey a message, keep it simple. The ideas can be HUGE, but the words should be universal.

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