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The Mazda Story – The Challengers (How Adversity Creates Paradigm Shifts)

Mazda has put together a fun and engaging set of videos showcasing the thought, engineering, and craftsmanship that goes into all of their cars. The Challengers is narrated by Masahiro Moto (Executive Office, Mazda Japan) and wonderfully discusses how adversity leads to innovation and the shifting of paradigms as well as the overall triumph of the Hiroshima Spirit.

You can view all the videos (and an incredibly swanky interface for them) on the Mazda Stories site.

(via @thaniya)

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