Learn About RPM! (Find Out How Marketing Now Measures Every Move You Make)
What is Revenue Performance Management? is a playful look at how marketing has evolved from an incalculable bit of magic to something that can be quantified, qualified and evaluated down to an infinitesimal degree. Put together for Eloqua by Jess3 (the incredible agency behind The State of Wikipedia and ESPN’s TV Ratings 101 (with puppets!)), the short examines the different stages of marketing involved in taking a consumer from zero to sale and how each one can be measured, reviewed and improved.
