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Doubt (How Tobacco Marketing Tactics Are Being Used to Derail Climate Change Legislation)

Doubt is a short film that links the marketing tactics and strategies used by the tobacco industry during the 20th century to misrepresent the adverse effects of smoking to the marketing and political campaigns the fossil fuel industry is using today to sow doubt about the existence and effects of climate change. Put together for the Climate Reality Project by m ss ng p eces (who also made the excellent Denial Hits the Fan), the film is a fantastic analysis of how the tobacco, oil and coal companies realized that the key to their survival didn’t depend on them disproving all of the reports about their adverse effects, but simply depended on their ability to create doubt about the veracity of those reports.

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