Prius Goes Plural introduces a quirky conundrum. What do you do when a noun doesn’t have a plural form, but suddenly needs one? Toyota faced this head scratcher with the expansion of its Prius line and, lucky for us, hired HunterGatherer to produce this excellently animated ditty about the changes one goes through when it turns into more.

Community is an animation focusing on how, when faced with natural (and unnatural) disasters, acting on a community level is just about the greatest thing you can do. Animated for California’s Flex Alert Program by Buck (the creative geniuses behind Tell Your Own Story, Turbine Free Wind Power, Smart Car is Against Dumb, X Games 2012 – Invasion and Metamorphosis), this is a great example of how thousands of people making minuscule changes can produce massive change at a local (or global) level.

Academy of Lions “Do the Work” is a commercial for Academy of Lions, a Canadian Crossfit gym. Directed by Stuart McIntyre (the man behind the fantastic Dream and Word Louis Vuitton/Mos Def commercials), the ad perfectly captures Crossfit’s ethos of achieving maximal results with minimal (yet intense) effort.

The Sneeze is what happens when a designer is faced with a choice between basic hygiene and sacrificing a sketch. Put together for the 2012 Dallas Addy’s, if you enjoyed this, you’ll be sure to enjoy The Tantrum.

The London Paralympics started yesterday and on the whole, the supporting ad campaign has been incredible. This latest spot by Samsung Mobile UK is just one of many that I wish was getting more air/internet play.

(via Infinity List)

Dell “Annie” is a commercial about Annie, her insatiable desire to fly and her creative use of available tools to achieve her dream. Directed by Peter Thwaites for Dell, it’s pretty inspiring to see this fictional girl create such a wonderful solution to such a physics-defying problem.

Voices is a Nike commercial highlighting just how much female athletes are constantly bombarded by naysayers and xenophobes. Directed by Mark Romanek, one of my all-time favorite music video directors, if you’re starting a business, playing sports or undertaking any major uphill endeavor, ignoring all the defeatists is a great way to move forward.

Levi’s® Chambray by Opening Ceremony is a clever commercial for a collection by Levi’s/Opening Ceremony. Directed by Daniels, the ad uses a fun Rube Goldbergian series of events to highlight the clothes while bringing together a tic tac toe grid of an apartment building.

If you enjoyed this, you should watch some of Daniels’ other excellent videos.

Oakley Beyond Reason Manifesto is an intro/commercial for Oakley’s Beyond Reason campaign. Starring a set of Olympic athletes and dynamic daredevils and narrated by what sounds like Samuel L Jackson, this is a pretty solid call to arms to go above and beyond what you’ve been told you can do and achieve anything that you whole-heartedly work towards.

(via Infinity List)

We are all connected is a fun side-by-side look at the symmetry between humanity (and its creations) and nature. Put together for the World Wildlife Federation by Ogilvy, the commercial was a part of the WWF’s Side by Side campaign.

(via Laughing Squid)